The Principal Partnership will see the UK’s leading wealth manager become title sponsor of England Rugby Men’s and Women’s Autumn Internationals, which will become known as the Old Mutual Wealth Series from 2016. This is the first Principal Partnership to cover both teams’ autumn matches.
The England Senior team will play four consecutive Tests against Southern Hemisphere opponents in 2016 at Twickenham Stadium against South Africa, Australia*, Argentina and Fiji, with all four matches broadcast live on Sky Sports HD and dedicated highlights programmes on the BBC. England Women will play home fixtures against France and Canada with the match against Canada taking place at Twickenham Stadium following the Argentina international. They will also play an away Test against Ireland on Sunday 13 November and a potential further home fixture with another opponent is being arranged
The Old Mutual Wealth Series will pit England’s men’s and women’s teams against some of the best Test rugby sides in the world, and the Old Mutual Wealth brand will be highly visible at all match venues, including on perimeter advertising, post protectors and all match ticketing material.
The deal also includes title sponsorship of England Men’s annual May fixture, which from 2016 becomes the Old Mutual Wealth Cup, and title sponsorship of a new grass roots campaign, to be launched in 2016.
The first Old Mutual Wealth Cup will see England face Wales in a capped match at Twickenham Stadium on Sunday 29 May.
The partnership was unveiled at Twickenham Stadium on December 2, 2015, with Old Mutual Wealth Ambassadors and England players Mike Brown, Joe Launchbury and Sarah Hunter.
Paul Feeney, CEO of Old Mutual Wealth, comments:
“We are delighted to announce this new partnership with English Rugby. It's a wonderful and rewarding sport. One which manages, uniquely, to bring together extreme passion and mutual respect.
“As a new breed of wealth manager, we admire that combination and seek to emulate it in our business. We are building Old Mutual Wealth for those who want to make a positive difference, for themselves, their families and their communities.
“We hope that our involvement with the sport will go beyond the branding, to build the sport and help it prosper.”
Sophie Goldschmidt, RFU Chief Commercial & Marketing Officer, said:
"We are delighted to welcome Old Mutual Wealth to the RFU family in an expanded partnership. As one of the UK’s leading wealth management businesses, they have a fantastic heritage and it’s great to have them make this commitment to men’s and women’s rugby in England. We look forward to building on that with them over the next four years.”
*Subject to final approval with Premiership Rugby Limited
Notes to editors:
Fixtures for the 2016 Old Mutual Wealth Series
England men’s fixtures all at Twickenham Stadium and broadcast live on Sky Sports HD
- Wednesday, 9 November: England Women v France Women, KO, venue and broadcast details TBC
- Saturday, 12 November: England v South Africa, KO 14.30
- Sunday, 13 November: Ireland Women v England Women KO, venue and broadcast details TBC
- Saturday, 19 November: England v Fiji, KO 14.30
- Saturday, 26 November: England v Argentina, KO 14.30
- Saturday, 26 November: England Women v Canada Women, KO TBC, Twickenham Stadium
- Saturday, 3 December: England v Australia, KO 14.30*
About Old Mutual Wealth
Old Mutual Wealth is the leading wealth management business in the UK and internationally, helping people secure their financial future.
It has an adviser and customer offering spanning:
- Financial advice via the Intrinsic network
- Platform based wealth management products and services via Old Mutual Wealth in the UK and Old Mutual International globally
- Asset management solutions via Old Mutual Global Investors
- Discretionary investment management via Quilter Cheviot
Old Mutual Wealth oversees £98.7bn in customer investments (as at 30 September 2015).
Old Mutual Wealth is part of Old Mutual plc, a FTSE 100 group that provides life assurance, asset management, banking and general insurance. Old Mutual is trusted by more than 16 million customers across the world and has a total of £319.4bn assets under management (as at 30 September 2015)
About the RFU
The Rugby Football Union is the National Governing Body for rugby union in England and supports participants and fans from the grassroots to the national team. For more information visit www.englandrugby.com
You can keep up to date with all RFU news on @EnglandRugby