As part of its strategy to build its brand and reputation as a leading retail investment business in the UK, Old Mutual announces that it has entered into a one year sponsorship contract with Sky Sports around the broadcast of golf. The broadcast sponsorship includes the PGA Tour, European Tour events and World Golf Championship (WGC) events. The activity launches on 6 March 2014 with branded programme credits supporting the WGC Cadillac Championship.
The sponsorship will be leveraged and activated by Old Mutual Wealth and Old Mutual Global Investors, with the latter initiating the sponsorship alongside a broader brand campaign from March 2014. The sponsorship will transition to Old Mutual Wealth in the build up to the launch of the rename from Skandia to Old Mutual Wealth later in 2014.
Old Mutual has an ambition to build a strong brand in the UK through Old Mutual Wealth and Old Mutual Global Investors. The company is keen to build on the positive momentum that was built in 2013 when Old Mutual Global Investors launched an exciting marketing campaign to raise awareness of its new brand. After a review of various sponsorship opportunities currently available, Old Mutual decided that a broadcast sponsorship of golf was the best match to the company’s requirements to further build its brand awareness in the UK.
Carlton Hood, customer solutions director at Old Mutual Wealth, comments:
“One of our key objectives is to be recognised as a leading retail investment business in the UK. Building strong brand recognition will be important in helping us achieve this aim. We believe that broadcast sponsorship is a proven medium of raising awareness and we also know that golf profiles strongly against our target markets, therefore working with Sky Sports on a golf broadcast sponsorship is a very compelling proposition. We look forward to working with Sky and to seeing our brand recognition growing with its association with golf.”
David Shore (Head of business development) at Sky Media, adds:
“We are very pleased that Old Mutual has decided to partner with our golf coverage. Golf and Old Mutual will make for a highly compatible partnership and we look forward to supporting Old Mutual in their ambitions. Old Mutual is a very prestigious and respected company and is therefore a welcomed addition to our affiliates.”
Examples of how Old Mutual Global Investors will feature around the golf broadcasting as part of the sponsorship:
Notes to editors:
Golf on Sky Sports in 2014
Sky Sports is the home of golf with live coverage of more than 100 tournaments in 2014 including The Ryder Cup, Masters, US Open, US PGA Championship and 35 events from the PGA and European Tours. The schedule of live golf on Sky Sports also includes LPGA Majors and tour events.
Old Mutual Global Investors
With assets under management of £16 billon*, Old Mutual Global Investors has grown strongly since its creation in August 2012. Old Mutual Global Investors is the asset management division of Old Mutual Wealth. The team consists of 174 industry professionals, including a team of 47 investment professionals. As part of Old Mutual Group it has a strong financial parent to support the activation of its business strategy. To find out more information please go to: www.omglobalinvestors.com