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06/03/2014

Partnership with Sky Sports for Golf.

As part of its strategy to build its brand and reputation as a leading retail investment business in the UK, Old Mutual announces that it has entered into a one year sponsorship contract with Sky Sports around the broadcast of golf.  The broadcast sponsorship includes the PGA Tour, European Tour events and World Golf Championship (WGC) events.  The activity launches on 6 March 2014 with branded programme credits supporting the WGC Cadillac Championship. 

The sponsorship will be leveraged and activated by Old Mutual Wealth and Old Mutual Global Investors, with the latter initiating the sponsorship alongside a broader brand campaign from March 2014.  The sponsorship will transition to Old Mutual Wealth in the build up to the launch of the rename from Skandia to Old Mutual Wealth later in 2014.

Old Mutual has an ambition to build a strong brand in the UK through Old Mutual Wealth and Old Mutual Global Investors.  The company is keen to build on the positive momentum that was built in 2013 when Old Mutual Global Investors launched an exciting marketing campaign to raise awareness of its new brand.  After a review of various sponsorship opportunities currently available, Old Mutual decided that a broadcast sponsorship of golf was the best match to the company’s requirements to further build its brand awareness in the UK.

Carlton Hood, customer solutions director at Old Mutual Wealth, comments:Carlton Hood

“One of our key objectives is to be recognised as a leading retail investment business in the UK.  Building strong brand recognition will be important in helping us achieve this aim.  We believe that broadcast sponsorship is a proven medium of raising awareness and we also know that golf profiles strongly against our target markets, therefore working with Sky Sports on a golf broadcast sponsorship is a very compelling proposition.  We look forward to working with Sky and to seeing our brand recognition growing with its association with golf.”

David Shore (Head of business development) at Sky Media, adds:

“We are very pleased that Old Mutual has decided to partner with our golf coverage.  Golf and Old Mutual will make for a highly compatible partnership and we look forward to supporting Old Mutual in their ambitions.   Old Mutual is a very prestigious and respected company and is therefore a welcomed addition to our affiliates.”

Examples of how Old Mutual Global Investors will feature around the golf broadcasting as part of the sponsorship:

http://www.youtube.com/watch?v=CKPZ3_IEv2w

http://www.youtube.com/watch?v=i7YdO6r0uf0

http://www.youtube.com/watch?v=t2hd7A_Ow64

Notes to editors:

Golf on Sky Sports in 2014

Sky Sports is the home of golf with live coverage of more than 100 tournaments in 2014 including The Ryder Cup, Masters, US Open, US PGA Championship and 35 events from the PGA and European Tours.  The schedule of live golf on Sky Sports also includes LPGA Majors and tour events.

Old Mutual Global Investors

With assets under management of £16 billon*, Old Mutual Global Investors has grown strongly since its creation in August 2012. Old Mutual Global Investors is the asset management division of Old Mutual Wealth. The team consists of 174 industry professionals, including a team of 47 investment professionals. As part of Old Mutual Group it has a strong financial parent to support the activation of its business strategy. To find out more information please go to: www.omglobalinvestors.com 

For more information contact

Amelie ShepherdOld Mutual Wealth02380 916 09107834 499 596
Vee MontebelloOld Mutual Global Investors020 7332 7687

Notes to editors:

Quilter is a leading wealth management business in the UK and internationally, helping to create prosperity for the generations of today and tomorrow.

On a ‘go forward basis’, Quilter oversees £ 111.6 billion in customer investments (as at 31 March 2018).

It has an adviser and customer offering spanning: financial advice; investment platforms; multi-asset and single strategy investment solutions; and discretionary fund management.

The business is comprised of two segments: Wealth Platforms and Advice and Wealth Management.

Wealth Platforms includes the Old Mutual Wealth UK Platform; Old Mutual International, including AAM Advisory in Singapore; and the Old Mutual Wealth Heritage life assurance business.

Advice and Wealth Management encompasses the financial planning network, Intrinsic; Old Mutual Wealth Private Client Advisers; discretionary fund management business, Quilter Cheviot; and Old Mutual Wealth’s multi-asset investment solutions business.

The Quilter businesses will be re-branded to Quilter over a period of approximately two years following separation from Old Mutual:

  • Intrinsic to Quilter Financial Planning
  • Private Client Advisers to Quilter Private Client Advisers
  • The Multi-Asset business to Quilter Investors
  • The UK Platform to Quilter Wealth Solutions
  • The International business to become Quilter International
  • The Heritage life assurance business to Quilter Life Assurance
  • Quilter Cheviot will retain its name.

On 19 December 2017, Old Mutual Wealth announced that it has agreed to sell its Single Strategy asset management business to the Single Strategy Management team and funds managed by TA Associates. The proposed transaction is subject to customary closing conditions, including regulatory approvals. 

Quilter is part of Old Mutual plc, a FTSE 100 group that provides investment, savings, insurance and banking. For the year ended 31 December 2017, Old Mutual reported an adjusted operating profit before tax of £2.0 billion. For further information on Old Mutual plc and the underlying businesses, please visit the corporate website at www.oldmutualplc.com.

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